Once upon a dream, Amy sold fresh roses at a cheerleading showcase as a fundraiser and it went over so well that other organizations invited her to sell them at their events too. Fresh roses morphed into wood roses (who wants wilted flowers after 8 hours??) and slowly Amy's love of crafting seeped into flower sales. Custom sunglasses and buttons became part of the flower sales, and things really started to take off from there.
In the very beginning, Amy realized she needed help pressing all these buttons and organizing the wooden roses, and enlisted the assistance of Crystal. While these two on paper seemed like an unlikely match, they became the best of friends who are longtime cheer moms and former cheer coaches that love to make stuff and create!
From the depths of Amy's basement office in Maine surrounded by piles of squishmallows and plush ducks, RSD has grown into a bonafide business, with Crystal still helping Amy craft and vendor at cheer comps up and down the east coast (Amy has a knack at double booking RSD!).
RSD has a keen sense for what's hot in the cheer world - and what's not. While we primarily focus on cheerleading swag, we love getting to create for allllllllll the sports. Actually, bring it on, we love sports!! RSD has created for dancers, wrestlers, baseball players and especially football players. Whether it's custom earrings to wear as you're cheering on your kid on the field or you need a proud mom or dad shirt - or a team gift, RSD is ready to get creative with you.
Oh...and the name? Amy's last name is Starr, and clearly the stuff we create is worthy of the title. That's our story and we're sticking to it.
Whether adding to your pro shop, giving individual or team gifts, want to have something custom to wear to events, competitions, games and meets - we've got you covered, from bows, to apparel, cheer stuffies, custom keychains, individual or team name/saying pins, tumblers, sublimation, rhinestones, RSD does a little bit of everything...let’s get creative together!
But RSD does so much more than cheer swag, we're kind of fond of creating notebooks, mugs, hoodies, you name it, with a touch of our fun loving flair! Check out the ever-changing shop on Etsy.
The gallery of pics is very cheer-centric, but reach out and tell us what you're looking for!
RockStarr Designs travels all year long, mainly throughout the Northeast, particularly the New England States.
We're proud to be a preferred vendor of the All Star Cheerleading Championships and you'll find RSD at all of their comps up and down the East Coast this season.
We are also thrilled to work with so many youth recreational, middle school and high school competitions as a vendor. Interested in having us at your comp or event? Reach out today!
Find us at the following upcoming events in 2025-2026 (this list is always updating):
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